National Strategy  Global Vision  Decision-Making Consultation  Public Opinion Guidance






Global Business Community: Strategy and Action for Chinese Enterprises to Build “The Belt and Road”


Ke Yinbin, Senior Research Fellow at Global Connectivity Research Center, Peking University


Ma Liang, Dean Assistant and Research Fellow at National Academy of Development and Strategy, RUC

Time: October 31, 2019, Thursday, 19:00-20:30

Venue: Meeting Room 815, Chongde Building West Wing, RUC

Speaker’s profile:

Ke Yinbin is currently a senior research fellow at the Global Connectivity Research Center of Peking University, the first Secretary General and senior researcher of the Charhar Institute, a member of the expert committee of the “One Belt One Road 100”, the editor of the “the Belt and Road” Annual Report and one of the 30 experts who have publicly voiced the “the Belt and Road” Big Data Report 2017, which is edited by the National Information Center. He has 15 years of corporate strategy and multinational company research and corporate executive practice, served as executive director and strategic consultant of listed companies, and published 18 books such as Strategy of Diversification for Enterprises.

In terms of theoretical research, his concept of “common modernization” was put forward in 2015, and research reports were published at home and abroad, and speeches were made at conferences in domestic and foreign countries. As for practical research, he has presided over the research project on the main directions and focal points of the “the Belt and Road” public diplomacy. In enterprise research, his monograph Global Business Community: The Strategy and Action of Chinese Enterprises to Build “The Belt and Road” was published by the commercial press in April 2019 and displayed at the second “Belt and Road Forum for International Cooperation”.

Presentation Outlines:

This lecture focuses on the theoretical level of the global business community: (1) the concept and composition of the global business community; (2) from community to global business community; (3) the application of peace theory in the global business community; (4) the role of diplomacy and international relations theory in the global business community; (5) from the multinational company to the global business community.