The NADS Research Team went to Shuanghui Group to conduct "100 companies" Research

On June 4, Huang Shisong and Wei Qingong, researchers from the NADS of Renmin University of China, went to the headquarters of the Shuanghui Group in Luohe City, Henan Province to conduct “100 companies” research. Shuanghui Group CEO Ma Xiangjie, Party Secretary Du Junfu and other senior executives met with the research group and held a special seminar. The participants first watched the corporate videos of the “New Era, New Ideas, and New Journeys” and listened to the theme report made by Party Secretary Du Junfu’s “Shuanghui's killing pigs and selling meat to achieve the world’s largest”. Subsequently, the two parties conducted in-depth exchanges on the development history, product features, and global strategy of Shuanghui Group. The research group expressed its views on how to summarize and refine the development model and successful experience of Shuanghui Group in the historical process of national reform and development. The two parties discussed with enthusiasm.

On June 5th, the research team visited the industrial bases and commercial chain stores such as farms, slaughterhouses, meat products, chemical packaging, and logistics (including meat ports) at the Shuanghui headquarters in Luohe, learned about adoption, slaughter and processing, and production of the pigs, cold chain distribution, terminal sales and other links. It is learned that as a food and meat production company, Shuanghui has formulated food safety safeguard measures in terms of supply, production, storage, transportation and sales, and has established a standardized internal control system for food safety management. Any batch of products can be traced the production process.

The research team also conducted in-depth interviews with front-line employees of Shuanghui Group, middle management cadres, and live hog suppliers. It is understood that the development of the Shuanghui Group has not only led to the development of upstream and downstream related industries, but also has driven the local farmers to get out of poverty. According to a pig farmer, he slaughtered about 1,000 pigs a year. He never worried about the problem of selling the pigs. If he can keep his pigs well, Shuanghui has always been pricing according to the quality of live pigs, and never defaults on pigs.

On June 6th, the research team inspected the Shuanghui Group's Zhengzhou Branch to learn about the construction of the Shuanghui Industrial Base in other places and the synergies between China and the United States, and visited the American-style workshop, the slaughtering and separation production line, and high- and low-temperature meat product lines. It is understood that the production equipment of Zhengzhou Shuanghui Group has gathered more than 20 countries' advanced technologies and is the most advanced one among the same type of meat products companies in the world. At the same time, this base is also the only domestic production line for Smithfield's American products, which is produced in full accordance with US product and quality standards.

In addition to visiting Shuanghui's production process, the research team fully understands the management culture, development strategy, operation model, and governance structure of the company.
The research conducted by the NADS is one of the “100 companies” survey series conducted in accordance with the requirements of the Central Propaganda Department for the state’s high-end think tanks. The purpose of the series of surveys is to summarize the successful experiences of Chinese enterprises in the past four decades of reform and opening up, promote the spirit of reform and opening up, and provide theoretical support for further comprehensive deepening reforms.